About Us

Welcome to LaunchBook®
We believe every milestone—first smile, naming day, or midnight lullaby—deserves a keepsake that lasts a lifetime.

Founded by Komal & Shambu, LaunchBook grew out of our own search for heartfelt newborn gifts that felt both modern and rooted in Indian tradition. We partner with silversmith families across Rajasthan and Old Delhi who still polish each bell, charm, and pendant by hand. Their craft gives every piece its tiny imperfections—and its soul.

Why Silver? In Indian culture, silver is said to attract positive energy and protect delicate skin. Whether 45 % alloyed rattles for early sensory play, 65 % ritual sets for Annaprashan, or 92.5 % sterling jewellery for lifelong wear, each purity has a purpose.

Our Promise
• Authentic purity—hall-marked or XRF-verified
• Free, insured shipping anywhere in India
• 7-day easy returns if it’s not love at first un-boxing

Thank you for letting us be part of your story. May the gifts you choose bring love to every hug, every giggle, every memory.